It's still going to work the same way", my exasperated husband hissed into my ear as I grabbed cartons after containers of some 'designer' tissue. Yes, for a graphic designer and author who knows all about the kind of effort one puts into packaging and branding products, I sure fell for it. I am entitled to fall for nice packaging, I have a dominating right to be human.
They are so quite ... the packaging. I swear!
They have the 'nature fan' packaging, the 'fruity' packaging, the 'female on the go' product packaging, and then they have the 'kids' product packaging. I got 4 of each design packages and made a run for the counter with them with my screaming kids and exasperated other half running after me in slow movement.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant packaging designs on them. I enjoyed the product packaging develops so much, after using up all the tissues in the boxes, I would cut out the styles and position it into my 'needs to keep for referral' clear folder. I do not keep a lot of things in there due to the fact that I am quite selective about the designs that I like, however these product packaging styles made the cut.
You see, this is the example that happens when you put some effort into making your packaging design. Yeah, all of us have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. Why invest so much money on the packaging?" Maybe you're likewise believing that the cash needs to go towards developing much better quality products ... for faster shipment alternatives ... or possibly the cash needs to go towards spending possible clients to pricey dinners in Italian dining establishments. It's your call, truly.
This is what I have to tell you, as a graphic designer and customer. The more effort you put into developing your product packaging, more consumers will take a look and stop at your packaging or what's inside the packaging. Now, does it make sense for me to state now that when they stop and take notification of your product packaging, your opportunity of getting them to purchase your item boosts? Precisely.
And without an electrifying packaging, customers are going to walk past the loads and loads of other competitor items ... and yours ... without even understanding you're there! Your product is sitting there on a rack, for goodness sake, and the only weapon you have is to have a nice food bar packaging.
Think about it!
They have the 'nature lover' product packaging, the 'fruity' packaging, the 'female on the go' product packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with expensive product packaging designs on them. I loved the packaging creates so much, after utilizing up all the tissues in the boxes, I would cut out the designs and place it into my 'needs to keep for recommendation' clear folder. I do not keep a lot of stuff website in there because I am quite selective about the designs that I like, but get more info these product packaging designs made the cut. The more effort you put into creating your product packaging, more consumers will stop and take an appearance at your product packaging or what's inside the carton packaging material.